Ross Honeywill

  The changing face of society has been buried under a landslide of information that is often meaningless. Labels like ‘generation X’, ‘generation Y’, and ‘baby boomers’ don’t describe our desires or explain how and why we behave as complex human beings, let alone as workers, consumers, and homemakers. To find a solution to this problem, Ross Honeywill and Verity Byth spent seven years surveying hundreds of thousands of respondents, and examined more than 2000 […]