An internationally recognised social scientist specialising in measuring and mapping value in the consumer marketplace, Dr Honeywill also develops learning management tools for the workplace.
A bestselling author, his books have been published on 3 continents with his most recent US business book an Amazon Top-100 bestseller in its category.
Ross Honeywill is an Adjunct Associate Professor at the University of Tasmania’s school of business & economics, and executive director at the Centre for Social Economics, a professional services firm based in Melbourne, Australia.
Dr Honeywill has assisted global and national brands including Lexus, Sony, Moët-Hennessy, Yahoo!, Texas Utilities, Qantas, National Australia Bank, Westpac Broking, David Jones, Foster’s Group, Fairfax Media, ACP Magazines, Macquarie Bank, Tourism Victoria, Energex, among others.
Creator of the Desire Economy and the NEO typology – both powerful economic models that map and measure high-value consumption – his work is predominantly in North America and Australia.
In 1997 professional services giant KPMG bought his Values Bank Research Centre and re-badged it the KPMG Centre for Consumer Behaviour with Honeywill as its inaugural director in the Asia / Pacific region. He soon became an internationally recognized authority on the impact of digital disruption on business and management. Prior to KPMG he was a research director and business strategist. Before that, he worked as a retail manager for national chains and in arts administration.
Ross Honeywill has a PhD from the University of Tasmania. He is a board member of the Melbourne Social Equity Institute at the University of Melbourne, has served as Chairman of Tasmania’s Festival of Voices and was a board member of the Melbourne International Film Festival. He was chairman of judges for the 2013 Tasmanian Literary Awards.
Ross Honeywill lives in Melbourne, Australia with conceptual artist and writer Dr Greer Honeywill.