Ross Honeywill – author & social scientist

Dr Ross Honeywill

is a an internationally published author,  social scientist and consumer strategist. Dr Honeywill has written four business books – the most recent published in North America in late 2012. He has also had two narrative non-fiction books published and is working on his sixth book, a novel titled Angel’s Trumpet. He has a PhD from the University of Tasmania.

Widely known for his work as a social researcher who applies value theory to the everyday challenges of developed economies, Dr Honeywill has spent 16 years measuring and mapping the impact of a changing social fabric on the future of business & politics, of the marketplace and the workplace. Over the past three years he developed Desire Economics to identify that part of the economy that represents high-value consumption, and delivers continuous growth to B2C (business-to-consumer) brands.

Ross Honeywill is Director of the Centre for Social Economics, and CEO of NEO Consulting Group.

Social Scientist

Through his leadership role at KPMG (Asia/Pacific) between 1997 and 2001 and his subsequent work with NEO Consulting Group, Ross Honeywill is best recognised for his work on the NEO population classification.

Drawing on his social research Dr Honeywill provided guidance to global and national brands that have included Qantas, Telstra, David Jones, Lexus, Sony, Westpac Broking, Moët-Hennessy, National Australia Bank, Yahoo!, Fosters, Macquarie Bank, Energex, TXU Energy among others.

He is also the founder of Desire Economics and a researcher of social intelligence, which describes the exclusively human capacity to use very large brains to effectively navigate and negotiate complex social relationships and environments.


A best-selling author, Ross Honeywill’s business book NEO Power (Scribe, 2006) created an international following, and his sell-out first book, I-Cons was published in Australia, New Zealand (Random House, 2001) and Mainland China (Citic, 2004). In 2008 Ross’ first literary non-fiction book was launched to critical acclaim at the Melbourne Writers’ Festival. The book Lamarck’s Evolution: two centuries of genius and jealousy (Pier 9) launched Ross to a general readership. His next book WASTED, the roller-coasterstory of the violent and creative life of Jim McNeil, was published by Penguin in September 2010 (Penguin’s Viking imprint). WASTED was selected in August 2011 as one of 3 finalists shortlisted in the Ned Kelly Awards for true crime writing. It is currently under development as an international motion picture.

Of Lamarck’s Evolution the Melbourne Age said, “Spellbinding reading…a story full of arch enemies, machiavellian conspiracies and passionate debate”.The Canberra Times said, “Honeywill writes beautifully in this fascinating story”.

Of WASTED Bob Ellis said, “A fine, nuanced narrative – this is a remarkable road trip movie of a book” and Corrie Perkin wrote “Honeywill is a great storyteller…this engaging narrative wil have you turning pages vigorously”


CLICK for a complete list of Ross Honeywill’s books

Follow rosshoneywill on Twitter


Get every new post delivered to your Inbox.

%d bloggers like this: