Ross Honeywill – author & social scientist

Dr Ross Honeywill

is an Australian social scientist, internationally published author and consumer strategist. Dr Honeywill specialises in desire economics, consumer research and social equity, and the understanding and application of value theory.

He is Director of the Centre for Social Economics, an international think-tank and strategy consultancy based in Australia. He is also CEO of NEO Group.

Dr Honeywill has advised global and national brands including Qantas, David Jones, Lexus, Sony, Westpac Broking, Moët-Hennessy, National Australia Bank, Yahoo!, Fosters, Macquarie Bank, Energex, TXU Energy, among others.

Creator of the NEO typology – a population classification providing a unique measure of  high-value consumption - his work is predominantly applied in North America, Australia and Asia. Ross Honeywill has been researching social patterns for more than 15 years. In 1997 professional services giant KPMG bought his Values Bank Research Centre and renamed it the Centre for Consumer Behaviour with Honeywill at the helm.

He became an internationally recognized authority on the impact of a rapidly changing social fabric through his leadership role as a director at KPMG (Asia Pacific) between 1997 and 2001. Prior to KPMG he was a research director and business strategist. Before that, he worked as a retail manager for national chains and in arts administration.

Ross Honeywill has a PhD from the University of Tasmania. He has served as Chairman of Tasmania’s Festival of Voices and was a board member of the Melbourne International Film Festival. He was chairman of judges of the 2013 Tasmanian Literary Awards.

Dr Honeywill now lives in Tasmania, Australia, with his installation artist wife, Dr Greer Honeywill.


A best-selling author, Ross Honeywill’s business book NEO Power (Scribe, 2006) created an international following, and his sell-out first book, I-Cons was published in Australia, New Zealand (Random House, 2001) and Mainland China (Citic, 2004). His most recent business book One Hundred Thirteen Million Markets of One, published in North American, has become an Amazon top 100 bestseller in the business/consumer category.

In 2008 Ross’ first creative non-fiction book was launched to critical acclaim at the Melbourne Writers’ Festival. The book Lamarck’s Evolution: two centuries of genius and jealousy (Pier 9) launched Ross to a general readership. His next book WASTED, the roller-coasterstory of the violent and creative life of Jim McNeil, a bestseller in Australia, was published by Penguin in September 2010 (Penguin’s Viking imprint). WASTED was selected in August 2011 as one of 3 finalists shortlisted in the Ned Kelly Awards for true crime writing. It is currently under development as an international motion picture.

Of Lamarck’s Evolution the Melbourne Age said, “Spellbinding reading…a story full of arch enemies, machiavellian conspiracies and passionate debate”.The Canberra Times said, “Honeywill writes beautifully in this fascinating story”.

Of WASTED Bob Ellis said, “A fine, nuanced narrative – this is a remarkable road trip movie of a book” and Corrie Perkin wrote “Honeywill is a great storyteller…this engaging narrative wil have you turning pages vigorously”


CLICK for a complete list of Ross Honeywill’s books

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